Mario Maiolo Promotions Pty Ltd
Tours, Events, Promotions
Concerts and touring shows in theatres across Australia, from the Adelaide promoter behind them for 47 years.
Next on stage
The Harmony Club
Show details
Supporting Australian & International Artists
Performances to suit all tastes, bursting across the spectrum of musical genres from a blooming basket of Swing, Contemporary, Soul, Cabaret, Country, Pop, Broadway, Opera, and Chicago and Memphis Blues.
On stage with the legends
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Mario & Kenny Rogers -
Mario & Muhammad Ali -
Mario & Jerry Lewis -
Mario & Andrea Bocelli -
Mario & Wayne Newton, Las Vegas -
Mario & the original KISS -
Mario & Alice Cooper -
Mario & Charo -
Mario & the Village People -
The Beach Boys -
Mario & Gail -
Signed photograph
Forthcoming tours & events
6 shows on sale or coming soon. Select a show for the full details and the official box office.
On sale
The Harmony Club
Her Majesty's Theatre, Adelaide
On sale
Detroit Motortown
Festival Theatre, Adelaide
On sale
Country Royalty
Her Majesty's Theatre, Adelaide
Coming soon
Zeppelin Soars Again
Concert Hall, Queensland Performing Arts Centre, Brisbane
On sale
Zeppelin Soars Again
Hamer Hall, Arts Centre Melbourne, Melbourne
On sale
Fleetwood Mac Orchestrated
Concert Hall, Queensland Performing Arts Centre, Brisbane
47 years on Australian stages
For 47 years, Mario Maiolo has presented and promoted local, interstate, and international musical tours across multiple genres within Australia and beyond. He was the sole founder of the successful Adelaide music agency Vegas Promotions.
There has never been another Adelaide concert promoter to stand the test of time in Adelaide for 47 years.
Under Mario’s guidance Vegas Promotions became one of the top music agencies in SA, booking up to 100 bands a week. After 10 years he sold Vegas Promotions, established Mario Maiolo Promotions and became an independent international concert promoter.
MMP has presented and represented multiple international headliners over 47 years in Adelaide and many also across Australia, including legendary acts such as Andrea Bocelli, Bluesman B.B. King, Kenny Rogers, Wilson Pickett, Blondie, Jerry Lewis, KISS, Meat Loaf, The Rock Symphony starring Paul Rodgers, Roger Daltrey, Alice Cooper, Dionne Warwick, Peter Frampton, Petula Clark and the 80-piece Treorchy Welsh choir, just to mention a few.
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On an interstate level Mario has booked many artists such as Alison Durbin, Guy Sebastian, Barry Crocker, John English, Marcia Hines, Normie Rowe, Johnny Young, Ronnie Burns, Leo Sayer, Little Pattie, Bev Harrell, Russell Morris, Colleen Hewitt, Julie Anthony, Jim Keays (The Masters Apprentices), Glenn Shorrock and too many more to mention.
Throughout his career, Mario has played a supportive and creative role in musical theatre, cabaret and concerts, turning multiple smaller club shows into major international drawcards, performing to full houses in the largest theatres all over Australia and New Zealand.
As the sole promoter, he took Manpower Australia to the famous Stardust Hotel/Casino on the Las Vegas strip for 5 years, where Manpower performed up to six shows a week for 2 months at a time. He also staged and promoted them in Los Angeles and Honolulu on the way through to LV. Six years later he returned to Las Vegas, to the Stardust’s Wayne Newton Theatre, to debut Australian pop star and TV host John St Peeters.
Mario brought American 1940’s Swing back to Australia, first with a show he personally packaged and named, A Celebration of Swing, which performed to sell-out houses in 2000-capacity theatres and the Sydney Entertainment Centre, which drew 5,000 patrons.
Mario has just recently mounted bi-annual tours of the all-American Big Band production, IN THE MOOD, with more than 40 dates each run throughout NZ and Australia, which have also been highly successful, with four tours in eight years attracting 120,000 people. Under Mario’s guidance, the American production of Elvis to the Max grew from playing small 200-capacity rooms to venues holding up to 3,000 seats and sold out multiple tours, with the first run selling out 90 of 95 shows nationally. In Adelaide alone the show sold out five straight shows to 10,000 people, and similar numbers were achieved in Perth. A total of six successful tours were staged over 12 years.
He debuted and guided South Australian multi-awarded country singer Amber Joy Poulton’s Coal Miner’s Daughter show, taking it from performing in small 80-capacity venues to all the major theatres around Australia, touring for 3 highly successful years, and Mario has shown full commitment to many other local shows.
Mario has created multiple concept concerts from scratch. Legends of Rock sold out 95 percent of a ten-week season around Australia, with 70 shows staged in total.
There was also Motown Magic, which Mario packaged, named and promoted. It sold out 25 consecutive shows in 2000 to 3000 seat theatres, in all the major theatres around Australia.
In 2015 and 2018, Mario produced the sell-out Country Gold show, a platform for local Adelaide talent to share the stage with seasoned country music artists, saluting global names with a three-hour show and a set list of thirty-five 100% Gold hits. He was also the first promoter to introduce Classical Country Gold, joining country music artists with symphony orchestras nationally, which had never been done before.
Mario took the Zep Boys, who perform the music of Led Zeppelin, from performing in clubs and hotels to another level, with performances accompanied by multiple symphony orchestras around Australia. He also nurtured Divine Divas, an Australian burlesque show, taking them from small 100-capacity hotel shows to Australia’s largest venues, such as the famous 2,400-seat Crown Perth Theatre.
For 25 years, Mario was also acknowledged as South Australia’s premier Christmas event presenter, staging cabaret dinner shows for up to 12,000 patrons in multiple venues throughout December.
The complete entertainment package for the 2012 Rock the Boat 2 tour was co-ordinated by Mario, and he brought 25 legends, including Chubby Checker, Bev Harrell and Normie Rowe, to the high seas, with a full cruise riding the waves in an extravaganza of Pop from the 60’s.
Mario’s support and guidance to local artists is unsurpassed. He has contributed to the success of many local and interstate artists, venues, orchestras and music organisations.
Mario has the vision and the ability to look at a small show and turn it into a major attraction by rewriting scripts and, where needed, recasting the whole show. That’s what he enjoys most: assisting with creation, marketing and production.
Mario has just recently instigated, financially supported and assisted Caroline Lam and her committee in launching the new Adelaide Concert Orchestra, which performed its first show at the Adelaide Festival Theatre last August for the concert Hot August Night, which attracted a full house and was promoted by Mario.
The new Adelaide Concert Orchestra is now the second major orchestra in Adelaide SA, thanks to the direction and support of Mario.
For the last 10 years Mario has been producing and promoting Adelaide-built shows with local bands and touring them all over Australia, such as Quinton Dunne’s California Dreamin’ band, Feeling Groovy with Marcus Ryan and Harry Baulderstone, Mad Dogs and Boogiemen Band (a Joe Cocker Adelaide-based show), Zkye with her Janis Joplin show, Kat Caton with her Joan Baez and Patsy Cline show, Paul Curtis performing the Who show, and The Three Little Sisters performing The Andrews Sisters.
By producing these shows Mario has delighted all of these Adelaide artists and groups, who were never given the chance to tour and be recognised nationally.
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